Entrepreneur, educator and technologist with 20+ years of building businesses, teams and digital systems across Pakistan, the USA and now the UAE.
My journey
Teaching & mentoring at Scholars Education System
I started my career at Scholars Education System, coaching Matric and Intermediate students. Teaching built the foundation I still rely on: clear communication, structured thinking and a passion for helping people grow.
Network Administrator at ICCBS
I moved into technology at the Latif Ebrahim Jamal National Science Information Center (LEJ NSIC), ICCBS, University of Karachi, as a Network Administrator.
Built LEJ Knowledge Hub
I developed LEJ Knowledge Hub, a free online video library of university-level courses in science, engineering and more, for students across Pakistan, under the supervision of Prof. Dr. Atta-ur-Rahman.
Corporate operations
I gained corporate operations experience with organisations including Mobilink Infinity and CSM Pakistan.
Visiting faculty, Computer Science
I taught as visiting faculty in the Computer Science department at Federal Urdu University (FUUAST).
Entrepreneurship Diploma, IBA-CED
I completed the Entrepreneurship Diploma at the IBA Center for Entrepreneurial Development (IBA-CED), Karachi.
Founded Startups Pakistan
In 2015 I founded Startups Pakistan, incubated at IBA-CED, offering web development, digital marketing, SME consultancy and job-oriented training. I also launched a business-focused YouTube channel in 2017.
Training institute & global mobility
I took over an academy branch in DHA, Karachi, built an IELTS and study-abroad consultancy, and ran some of the early hands-on e-commerce and affiliate marketing workshops.
Going fully digital
I pivoted completely into e-commerce, opening operations on Amazon, Walmart and Etsy, reaching roughly PKR 10 million in local online trading, and expanding into Shopify stores.
Scaling a marketplace agency
With partner capital, the business grew to managing around 25 Amazon client accounts alongside an Upwork agency and affiliate marketing campaigns.
The hardest lesson
A wave of platform suspensions and supply-chain disruption hit the whole portfolio at once, and the business lost most of what it had built. It was the most expensive lesson of my career, and it changed how I work: compliance first, own your assets, and never depend on platforms you don’t control.
Rebuilding, stronger
I restarted with NAFSOL (IT solutions and digital marketing) and a video campaign that reached 27M+ views and 50K+ subscribers, then led Aura PR Agency and DigiNGO Solutions for branding and non-profit digital transformation.
A structured global ecosystem
Today my work runs through Growing Solo LLC (USA) and VFRA Group, focused on owned media and software: custom ERP, LMS and CRM systems, healthcare tech with MedTech Vista, education with Elite Home Scholars, and ZAN Technologies, a 4,000 sq ft vocational training institute in Hyderabad, Sindh.
The UAE
I’m now bringing two decades of building, losing and rebuilding to the UAE, helping entrepreneurs here launch online businesses the right way: compliant, automated and built on assets they own. I’m building PAKUAE Business Gateway to make that journey easier.
What I can help you with
- Online business setup: from idea and licensing to a live, selling store
- E-commerce: Shopify, WooCommerce, Amazon.ae and Noon, done compliantly
- AI & automation: n8n workflows, AI agents and integrations
- Custom software: ERP, LMS, CRM, lead management and booking systems
- Growth: SEO, Meta, TikTok and Google ads with proper tracking